Faculty
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Dr. William Cockayne, Ph.D. |
Dr. William Cockayne, director of the Center for Foresight and Innovation, is a leading educator and research scientist in strategic foresight, anticipatory research, comprehensive design, and innovation. He has over 15 years of global industry experience in creating, leading and managing market-focused innovation with companies including Apple Computer, DaimlerBenz, Eastman Kodak, and Scout Electromedia (a company he co-founded in 1999). Bill has extensive teaching and research experience at leading universities, both in the U.S. and abroad, is the inventor of multiple patents, and has written a range of publications, including the book Mobile Agents. He is also a serial entrepeneur, pursuing his passion for innovative products as the founder of Change Research, Inc. (Silicon Valley). An active speaker and consultant on topics of industrial R&D, comprehensive design, and business networks, Bill holds a doctorate in Mechanical Engineering:Design Research from Stanford University and a masters of science in Computer Science.
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Dr. Larry Leifer, Ph.D. |
A member of the Stanford faculty since 1976, Professor Larry Leifer currently directs the Center for Design Research (CDR) at Stanford University. Special interest projects include: 1) development of a collaborative engineering environment for geographically distributed product development teams; 2) instrumentation of that environment for design knowledge capture, indexing, reuse and performance assessment; 3) development of tele-assistive robots for physically limited individuals; and 4) development of pedagogically informed technology for distributed collaborative learning. In 1997, he was appointed founding director of the Stanford Learning Laboratory (SLL) by Stanford's Office of the President and Provost with a mandate to explore the opportunity and risks associated with information technology across the university's education enterprise. Larry continues to oversee the highly successful ME310 lab course at Stanford University, where students build and test new product designs in international industry-sponsored projects. And he's been an active collaborator in the creation of ME410/410x and the CFI execution education program.
Research Team
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Tamara Carleton |
Tamara Carleton is a doctoral student in Stanford’s School of Engineering, studying under Professor Larry Leifer. Her research interests are in the “fuzzy front end of innovation”, looking at the intersection of new ideas, strategy, and communication. Her research thesis investigates how technical visionaries communicate and advance their visions, plans, and goals to diverse audiences throughout the innovation process. An additional goal is to identify research insights and recommendations that cross industries and regions. She holds a Masters of Science in Public Relations from Syracuse University and a Bachelor of Arts in Communication from The George Washington University. Tamara comes to the program with over 10 years of industry experience in strategy, technology development, and marketing roles at startups and large companies – most recently with Deloitte Consulting LLP. She has worked with diverse companies, including: Hewlett-Packard, Monster Cable, Coca-Cola, Nokia US, JCPenney, and Hill’s Pet Nutrition. At Deloitte, she led the development and rollout of two new client methodologies in Persona Design and Customer Experience Audits that have been integrated into the firm’s service offerings. In addition, she worked with Deloitte’s innovation group on several projects, so she understands multiple innovation models and tools in an applied setting.
